Back to all glossary articles

Cost per lead (CPL)

Cost per lead (CPL) is the average cost of generating new business leads. In ecommerce, CPL is often used by companies that sell subscription services or high-value products. This metric gives you a figure to understand how much money you can spend acquiring new leads.

  • How to use raw data in web analytics

    Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…

    Read more

  • Google Analytics 4 (GA4) problems: The state of GA4 4 months after UA sunset

    After numerous delays, the complete shutdown of Universal Analytics finally took place on July 1st, 2024, forcing users to swiftly transition to Google Analytics 4 to maintain data access and measurement capabilities. However, Google Analytics 4 (GA4) employs an entirely different measurement model than Universal Analytics. Although GA4 offers new features and approaches, a range…

    Read more

Other definitions

Recent posts from Piwik PRO blog