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Cost per lead (CPL)

Cost per lead (CPL) is the average cost of generating new business leads. In ecommerce, CPL is often used by companies that sell subscription services or high-value products. This metric gives you a figure to understand how much money you can spend acquiring new leads.

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    Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but does not provide legal consultancy. If you’d like to make sure you’re in compliance with HIPAA guidelines, we encourage you to consult an attorney. In December 2022, the US Department of Health and Human Services (HHS) Office for Civil Rights…

  • Is Google Analytics HIPAA-compliant?

    If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…

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