Goal tracking
Goal tracking helps you measure the effectiveness of your website’s performance. First you need to establish goals, the actions that define your “conversion”, e.g. sold item, newsletter sign-up, downloaded ebook, submitted form. Then you track whether the goal was achieved or not.
More about goal tracking in Piwik PRO help center:
More about goal tracking on Piwik PRO blog:
June 30, 2022
First-party data: The future of digital marketing
Unless you have been living under a rock for the past 4 years, you’ve noticed that something has changed. Something about data privacy and the collection of user data. These changes have had profound effects on marketing campaigns and the ability to track touchpoints on the customer journey. But what’s in store for marketers and businesses looking […]
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June 8, 2022
Is Google Analytics illegal in the EU?
At the beginning of 2022, the media were full of articles with really alarming headlines: "Is Google Analytics about to be banned in the EU?", "Is Google Analytics legal?", "GA declared illegal!", "Google Analytics faces EU-wide ban".What set this off?The European Center for Digital Rights (NOYB), based on the 2020 ruling called Schrems II, filed […]
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Recent posts from Piwik PRO blog
- First-party data: The future of digital marketing
- Is Google Analytics illegal in the EU?
- Cory Underwood: US businesses are interested in how the changes in privacy laws in Europe affect the larger ecosystem for data collection
- Mobile app analytics: Best practices that help you do it right
- Server-side analytics tracking with first-party collector: What you need to know