Goal tracking
Goal tracking helps you measure the effectiveness of your website’s performance. First you need to establish goals, the actions that define your “conversion”, e.g. sold item, newsletter sign-up, downloaded ebook, submitted form. Then you track whether the goal was achieved or not.
More about goal tracking in Piwik PRO help center:
More about goal tracking on Piwik PRO blog:
January 13, 2022
Google Analytics alternatives - free and paid
Google Analytics’ approach to privacy, data quality, transparency in handling data make you seek alternatives. See the pluses and minuses of those platforms.
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December 8, 2021
Find a Matomo alternative – from free to enterprise-ready platforms
Companies use Matomo to collect data in a privacy-friendly way, and store data virtually anywhere. For many projects Matomo works fine. However, it employs basic analytics methods, lacks advanced features, and experiences performance issues. All that makes you look for alternatives, whether free or paid. A lot of companies choose Matomo because it has a strong […]
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