Impressions
Impressions are views of a creative or any other content without it being clicked.
An element may be for example an ad banner, text, Google Ads ad or part of a website tagged in the Content tracking feature.
Impressions are an important indicator of the visibility of the item.
June 7, 2023
Five years into GDPR: How EU companies balance compliance and effective marketing
A survey conducted on a group of 300 CEOs and marketing executives from across Europe
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May 25, 2023
A review of HIPAA-compliant analytics platforms
Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects, better meet their patients' needs, and gain authority within the industry. As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting […]
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Recent posts from Piwik PRO blog
- Five years into GDPR: How EU companies balance compliance and effective marketing
- A review of HIPAA-compliant analytics platforms
- DMA and DSA – how these new laws influence online business
- Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers
- Is session-based analytics dead? No. Here’s why.