Back to all glossary articles

Keywords

Keywords are words and phrases that people type into search engines. Keywords are essential for and Search engine optimization (SEO) . They let you discover how people are looking for your products, services or information, and simplify the process of finding them. With the right implementation they help your site rank higher in search results.

Keywords are also used in the campaign tracking parameters:

pk_keyword

or utm_keyword Read more about reporting on keywords on Piwik PRO help center:

Google Search Console report

  • Server-side tagging use cases: How can you benefit from data stream consolidation

    Data stream consolidation is one of the key features of server-side tagging. It involves taking one incoming data stream, such as GA4, Piwik PRO, Stape, or others, and distributing it to many outputs. Instead of sending the same event to different vendors – for example, when a customer adds an item to a cart –…

    Read more

  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

    Read more

Other definitions

Recent posts from Piwik PRO blog