Keywords

Keywords are words and phrases that people type into search engines. Keywords are essential for Content Marketing and Search Engine Optimization (SEO). They let you discover how people are looking for your products, services or information, and simplify the process of finding them. With the right implementation they help your site rank higher in search results.

Keywords are also used in the campaign tracking parameters:
pk_keyword or utm_keyword

More about reporting of search engines and keywords:
https://help.piwik.pro/analytics/search-engines-keywords/

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By Karolina Lubowicka, Karolina Matuszewska in Healthcare

We believe that successfully enhancing patients' digital journey depends on understanding their preferences. That’s why it's crucial to base your digital strategy on reliable statistics and measurable data. In the United States alone, 96% of hospitals have switched from paper records to online portals to aid doctors track testing, imaging and visits, then offer patients […]

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Piwik PRO Signs an Open Letter Advocating for a Tighter ePrivacy Regulation

By Maciej Zawadziński, Karolina Lubowicka in Data Privacy & Security, News & Releases

Piwik PRO, together with twelve other companies, has signed an open letter urging EU Member States to include strong privacy safeguards in the new Privacy and Electronic Communications Regulation (ePrivacy Regulation).The letter is an initiative of Articl8, an industry group of pro-privacy companies thriving in the face of fierce competition from businesses that harvest personal […]

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