Lead acquisition (lead generation)

Lead acquisition, also called lead generation, is a marketing process in which you attract site visitors who express their interest in your brand, company’s product and convert them into your customers. This process involves different marketing channels from organic search, email marketing, to social media, and many more.

A Lead is generated when a visitor has become aware of a product or service and is willing to share their contact information, learn more about your brand, subscribe to a newsletter, or download your ebook, etc.


  • PHI and PII

    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

  • How can healthcare organizations benefit from using a customer data platform (CDP)

    Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…