Zero cookie load is a requirement imposed by some legal jurisdictions indicating that no tags, Cookies , scripts, or trackers can run before you obtain valid user Consent . As a result, no user can be tracked by default. The only exception concerns cookies required for your website to load.

Zero cookie load is the strictest level of consent that regulators can mandate organizations to comply with. Other options include explicit or implied consent.

By enabling zero cookie load, you can comply with strict regulations such as:


  • How to recover lost conversions without adding compliance risk

    Not every visitor who leaves is lost. Some just need a nudge. Funnel Recovery brings them back to the form, booking or application they started, using analytics and data activation tools your compliance team already approved.

  • PHI and PII

    HIPAA violations and fines: What healthcare organizations need to know

    Quick summary HIPAA violations happen when a covered entity or business associate fails to meet the HIPAA Privacy, Security or Breach Notification Rule. Civil penalties range from a few hundred dollars to more than $2 million per violation, set across four tiers based on how much the organization knew.  What this guide covers: HIPAA violation…