An iframe (inline frame) is an HTML element that loads another HTML page within the document. Essentially, it shows content from another website within the page in question. Iframes are commonly used to embed YouTube videos, Google Maps content, or ads.

From a Data privacy perspective, it’s worth noting that iframes can collect Visitor data while loading content from another site. To respect their privacy, you should only show content in iframes to visitors who give valid Consent .


  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.