First-party data is information that an organization collects directly from users and customers, and which it owns. The data can come from multiple sources like a company’s CRM, social media, transactional systems, an advertiser’s web and mobile analytics tools, subscriptions and newsletter signups or marketing campaigns. It can also be taken from offline sources, e.g. in-person events or sales calls.
Find out more information on first-party data on the Piwik PRO blog:
First-party data
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EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance
European digital marketers are facing unprecedented levels of disruption. Increasing regulatory scrutiny and growing doubts about the legality of EU-US data transfers demand an urgent reassessment of your tech stack. In the very near future, relying on US-based analytics and consent platforms will expose your organization to operational, legal, and financial risks that can no…
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HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper care. In the US, safe parameters for using this kind of data in different contexts, including marketing, are set by HIPAA. Unfortunately, many companies are still unaware of the provisions of the law and the potential consequences…
Other definitions
Recent posts from Piwik PRO blog
- EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance
- HIPAA, marketing and advertising: How to run compliant campaigns in healthcare
- Norwegian DPA warns against EU-US data transfers – what it means for your website analytics
- 25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data
- Is Google Analytics HIPAA-compliant?
- Everything you need to know about the New York Health Information Privacy Act (NYHIPA)
- Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take
- Customer Data Platform is now available for all Piwik PRO users