First-party data is information that an organization collects directly from users and customers, and which it owns. The data can come from multiple sources like a company’s CRM, social media, transactional systems, an advertiser’s web and mobile analytics tools, subscriptions and newsletter signups or marketing campaigns. It can also be taken from offline sources, e.g. in-person events or sales calls.

Find out more information on first-party data on the Piwik PRO blog:


  • Customer Data Platform is now available for all Piwik PRO users

    The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs.  With Piwik PRO Core, you can use an all-in-one integrated data…

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  • Unlock the power of customer data: A Piwik PRO data activation playbook

    Discover our data activation playbook and learn how to make your customer data work for you with Piwik PRO’s Customer Data Platform (CDP). Explore real-life use cases crafted by industry experts, including Juliana Jackson, Arpit Choudhury, Glenn Vanderlinden, and Michał Idziak, and see how to apply customer data to drive personalized experiences and effective marketing…

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