My account
First-party data is information that an organization collects directly from users and customers, and which it owns. The data can come from multiple sources like a company’s CRM, social media, transactional systems, an advertiser’s web and mobile analytics tools, subscriptions and newsletter signups or marketing campaigns. It can also be taken from offline sources, e.g. in-person events or sales calls.
Find out more information on first-party data on the Piwik PRO blog:
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…
