Funnel analysis analyzes the chain of events leading to a conversion. Events within the funnel take place inside products, mobile apps, websites, emails, or other digital touchpoints.
Funnel analysis lets you understand user behaviors and the obstacles encountered throughout the customer journey. Then, you can improve the friction points to encourage customers down the funnel. Additionally, funnel analysis allows you to monitor your customers’ actions and behaviors, which helps you understand their intentions or motivations.
Read more here: Conversion funnel analysis: A step-by-step guide
Funnel analysis
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The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics
On June 20, 2024, a US district court ruled in favor of the American Hospital Association’s (AHA) lawsuit against the Department of Health and Human Services (HHS) bulletin on using online tracking technologies, declaring it beyond agency authority. The 2022 bulletin sought to inform entities regulated under HIPAA of their obligations concerning the use of…
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Cross-platform analytics: Deep dive into benefits for various businesses
Users no longer follow a neat and organized path when interacting with products and services. The customer journey is much more complex than it used to be. Visitors use different platforms, often switching between native apps, mobile apps, and desktop browsing as they progress toward becoming clients. For instance, customers could begin on the website…
Other definitions
Recent posts from Piwik PRO blog
- The AHA’s lawsuit against HHS guidance on online tracking technologies: What it means for HIPAA-covered entities and their use of analytics
- Cross-platform analytics: Deep dive into benefits for various businesses
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