Funnel analysis analyzes the chain of events leading to a conversion. Events within the funnel take place inside products, mobile apps, websites, emails, or other digital touchpoints.
Funnel analysis lets you understand user behaviors and the obstacles encountered throughout the customer journey. Then, you can improve the friction points to encourage customers down the funnel. Additionally, funnel analysis allows you to monitor your customers’ actions and behaviors, which helps you understand their intentions or motivations.
Read more here: Conversion funnel analysis: A step-by-step guide
Funnel analysis
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Piwik PRO vs. Google Analytics for Shopify: A comparison
If you’re running a Shopify store, your analytics tool should do more than just count visits, it should give you complete, accurate data you can use to grow. While Google Analytics 4 (GA4) remains a popular default, many merchants discover its limitations too late: missing transactions, inconsistent reporting, lack of flexibility, and difficulty activating data…
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Introducing Piwik PRO app for Shopify: Advanced analytics with built-in CDP
We’re excited to introduce the Piwik PRO app for Shopify. This powerful analytics solution helps you understand your customers, optimize campaigns, and make better business decisions with accurate, unsampled data. Get up and running in minutes and start tracking the full customer journey across devices and sessions. With a built-in Customer Data Platform (CDP) included…
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