First-party cookie

First-party Cookies are created by a visited website a visitor entered directly. Using first-party cookies means it’s your domain collecting data. This translates into greater control and full ownership of data. In other words, you can handle the data responsibly and safeguard it as best as possible.

Website owners can use cookies to automatically log users in, remembering language settings, gather analytics data for content personalization, and to other functions that ensure a better user experience.

First-part cookies have a longer lifespan. Users can delete all cookies on their devices, but first-party cookies won’t be blocked by cookie blockers such as private browsers or ad blockers.

More about first-party cookie and data on the Piwik PRO blog:
First-party vs third-party cookies: why first-party is the way to go

Check out our free Online Cookie Scanner: https://piwik.pro/cookie-scanner/

March 1, 2021

70-point comparison of 6 tag managers

JavaScript tags are a necessity to manage data flow on websites, in mobile apps and in digital products of all kinds. For over a decade, tag managers (also called tag management systems or TMS) have helped analysts create, organize and test a huge variety of tags for data collection and activation.In recent years, data governance […]

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February 25, 2021

Is your analytics project HIPAA-compliant? A complete checklist with 32 questions

Healthcare organizations want their services to be patient-centric and provide the best quality experience. To achieve this aim, they expand their marketing stacks, gather data and measure the performance of their websites and apps. Using analytics in healthcare doubtlessly brings benefits, but it also creates new challenges. Organizations must know the ins and outs of […]

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