The freemium model is a business strategy offering free basic services or products while charging for premium features or additional functionalities. This approach allows companies to attract a large user base thanks to free access to essential features. The end goal is to convert some of these users into paying customers by offering enhanced product capabilities. This strategy enables businesses to increase market revenue while monetizing through upselling opportunities.

Check our offer for Piwik PRO Analytics Suite freemium model.


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