First-Party Data

First-party data is information that an organization collects itself directly from users and customers, and which it owns. The data can come from multiple sources like a company’s CRM, social media, transactional systems, an advertiser’s web and mobile analytics tools, subscriptions and newsletter signups or marketing campaigns. It can also be taken from offline sources, e.g. in-person events or sales calls.

Find out more information on First-Party Data on Piwik PRO Blog:

Ultimate Guide to Piwik PRO Event Tracking

By Peter Curac-Dahl, Szymon Grzesiak in Analytics

Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]

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7 Steps to Measure and Boost Product Adoption with Analytics

By Karolina Matuszewska in Analytics

Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]

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