Lead magnet in marketing is a special offer or service you promote to encourage people in your target audience and provide them with in exchange for their contact information.
Lead magnets get their name from their nature of attracting marketing leads into the sales and Marketing funnel . Below is the list of most often used forms of lead magnets:
- Ebooks
- Blog posts
- Whitepapers
- Reports
- Templates or digital toolkits
- Email series or “mini-courses”
- Industry guides
- Buyers guides
- Case studies
- Free access to educational materials
- Free consultation
- Free product demo
