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Marketing funnel

The marketing funnel is one of the most popular ways of analyzing a user’s path from initial contact to becoming a paying and satisfied customer. You can also understand it as a visual representation of your Conversion process – a set of actions that a user has to perform in order to trigger a conversion for a given goal.

The visualization of the typically shows the number of people at a particular stage. Those stages are:

  1. Reach (also: Awareness)
  2. Acquisition
  3. Conversion
  4. Retention
  5. Loyalty

The names and number of stages will vary depending on the methodology and the specific industry. Here you can see a sample marketing funnel visualization:

marketing funnel

More about marketing funnels in Piwik PRO help center: Set up a funnel report

and Piwik PRO blog:

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