Back to all glossary articles

Looker Studio (former Data Studio)

Google Looker Studio, formerly Google Data Studio, is a BI tool for creating interactive reports and dashboards. Looker Studio is one of the most commonly used marketing reporting tools. It allows marketers to use more than 600 connectors as data sources and create reports from templates.

Recently, Google has renamed Google Data Studio to Looker Studio. Google aims to unify all its business intelligence tools under the Looker brand and make Looker the face of all existing Google Cloud data analytics programs.

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

Other definitions

Recent posts from Piwik PRO blog