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Zero cookie load

Zero cookie load is a requirement imposed by some legal jurisdictions indicating that no tags, Cookies , scripts, or trackers can run before you obtain valid user Consent . As a result, no user can be tracked by default. The only exception concerns cookies required for your website to load.

Zero cookie load is the strictest level of consent that regulators can mandate organizations to comply with. Other options include explicit or implied consent.

By enabling zero cookie load, you can comply with strict regulations such as:

  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

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  • How to use raw data in web analytics

    Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…

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