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Zero cookie load

Zero cookie load is a requirement imposed by some legal jurisdictions indicating that no tags, Cookies , scripts, or trackers can run before you obtain valid user Consent . As a result, no user can be tracked by default. The only exception concerns cookies required for your website to load.

Zero cookie load is the strictest level of consent that regulators can mandate organizations to comply with. Other options include explicit or implied consent.

By enabling zero cookie load, you can comply with strict regulations such as:

  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.

  • Life after GA4: Why EU organizations are going local

    When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…

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