Zero cookie load is a requirement imposed by some legal jurisdictions indicating that no tags, Cookies , scripts, or trackers can run before you obtain valid user Consent . As a result, no user can be tracked by default. The only exception concerns cookies required for your website to load.

Zero cookie load is the strictest level of consent that regulators can mandate organizations to comply with. Other options include explicit or implied consent.

By enabling zero cookie load, you can comply with strict regulations such as:


  • Piwik PRO Acquia award

    Piwik PRO recognized as the Emerging Partner of the Year by Acquia

    Organizations in regulated industries face a persistent challenge: they need sophisticated analytics and personalization to stay competitive, but must also meet strict requirements around data protection and user consent. For teams using enterprise digital experience platforms, this often means choosing between powerful marketing tools or compliance-first approaches. We’ve been working to solve this through our…

  • Banking website analytics for financial services: Tracking without compromising customer trust

    You don’t have to choose between insights and trust – modern banking analytics can deliver both when implemented correctly. This article explores best practices and recommended steps for banking website analytics, as well as ways to avoid common pitfalls to ensure compliance without sacrificing the quality of insights.