Privacy Shield was a data protection agreement meant to secure the transfer of personal data from the EU and Switzerland to the US.
Privacy Shield was set to replace Safe Harbor, invalidated by the Court of Justice of the European Union (CJEU) in October 2015. The updated agreement was intended to protect European residents’ rights effectively, ensure an appropriate security level for processing personal data, and enable seamless data and market exchange between the EU and the US.
However, on July 16, 2020, the CJEU invalidated the Privacy Shield in a decision known as the Schrems II ruling. The court stated that sending personal data from the EU to the US is unlawful if companies can’t guarantee it will be kept from US intelligence. As a result, Privacy Shield is no longer a valid legal basis for EU-US data transfers.
On July 10, 2023 European Commission adopted a new adequacy decision – the EU-US Data Privacy Framework, also known as Privacy Shield 2.0.
Check out our blog posts on Privacy Shield:
Privacy Shield
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Privacy by design in practice: How “just enough” data beats “just in case” collection
While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.
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4 ways to make your analytics HIPAA-compliant: Implementation guide
Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.
Other definitions
Recent posts from Piwik PRO blog
- Privacy by design in practice: How “just enough” data beats “just in case” collection
- 4 ways to make your analytics HIPAA-compliant: Implementation guide
- Is Google Analytics HIPAA-compliant?
- HIPAA-compliant marketing & advertising: How to run compliant campaigns in healthcare
- PHI vs PII in HIPAA: Healthcare marketing compliance guide
- Piwik PRO recognized as the Emerging Partner of the Year by Acquia
- How can healthcare organizations benefit from using a customer data platform (CDP)
- Banking website analytics for financial services: Tracking without compromising customer trust