Product analytics
Product analytics enables your company to understand how users interact with your digital product and improve your customer experience. A dedicated platform tracks users’ actions and shows what users like, dislike and what product elements they engage with.
It allows you to discover users’ digital traces, analyze the user flow and then identify what areas you should improve, when to engage users and subsequently lift retention.
To get more details, check out our blog post:
June 7, 2023
Five years into GDPR: How EU companies balance compliance and effective marketing
A survey conducted on a group of 300 CEOs and marketing executives from across Europe
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May 25, 2023
A review of HIPAA-compliant analytics platforms
Collecting and analyzing user data is essential to healthcare businesses that want to build relationships with prospects, better meet their patients' needs, and gain authority within the industry. As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting […]
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Recent posts from Piwik PRO blog
- Five years into GDPR: How EU companies balance compliance and effective marketing
- A review of HIPAA-compliant analytics platforms
- DMA and DSA – how these new laws influence online business
- Meta hit with a €1.2 billion fine, ordered to suspend the EU-US data transfers
- Is session-based analytics dead? No. Here’s why.