Product analytics
Product analytics enables your company to understand how users interact with your digital product and improve your customer experience. A dedicated platform tracks users’ actions and shows what users like, dislike and what product elements they engage with.
It allows you to discover users’ digital traces, analyze the user flow and then identify what areas you should improve, when to engage users and subsequently lift retention.
To get more details, check out our blog post:
April 12, 2022
Customer journey analytics 101: what it is and why it's important for your business
Customer journey analytics helps businesses build a consistent buyer’s journey and outperform competitors. Learn how it empowers your organization.
Read more
March 21, 2022
Comparison of 6 free and paid mobile app analytics platforms
As a product manager or app developer, your priority should not only be to deliver an app that works well or has a nice design. You also need to understand your users in order to improve the app’s performance. That requires asking the right questions and getting insights that you can depend on. A mobile […]
Read moreOther definitions
Recent posts from Piwik PRO blog
- Customer journey analytics 101: what it is and why it’s important for your business
- Comparison of 6 free and paid mobile app analytics platforms
- Mobile analytics: A complete guide to optimizing the user journey inside your app
- How to use funnel reports to improve your website’s conversion rate
- How technology and privacy advances impact online marketing in 2022: An expert’s take