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Product analytics enables your company to understand how users interact with your digital product and improve your customer experience. A dedicated platform tracks users’ actions and shows what users like, dislike and what product elements they engage with.
It allows you to discover users’ digital traces, analyze the user flow and then identify what areas you should improve, when to engage users and subsequently lift retention.
To get more details, check out our blog post:
Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors.
Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…
