Product analytics
Product Analytics is an approach to better understanding how people use your product. With the application of a dedicated tool you can track each action a user takes within your app. It allows you to discover users’ digital traces, analyze user flow and then identify what areas you should improve engage users and lift retention.
To get more details, check out our blog post:
Product analytics 101: A beginner’s guide
September 23, 2020
Raw data and sampled data: How to ensure accurate data
Every decision maker seeks insights and knowledge to steer their organization in the right direction. Data from your website, sales figures and customer feedback let you see a story that, when combined with accurate data, reveals paths towards achieving your business goals. In this article we will dig deeper into raw and sampled data. We […]
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August 31, 2020
Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]
Google Analytics (GA) is by far the most popular analytics tool on the market. It's free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR. In the past few years, we’ve heard reports of questionable privacy practices by Google. […]
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Recent posts from Piwik PRO blog
- Raw data and sampled data: How to ensure accurate data
- Is Google Analytics GDPR-compliant? 10 things to consider [UPDATE]
- PIPEDA and analytics: Everything you need to know
- Piwik PRO Analytics Suite 14.0: SharePoint improvements, calculated metrics and more
- Customer data platforms: The best choice in the post-GDPR landscape