Product Analytics is an approach to better understanding how people use your product. With the application of a dedicated tool you can track each action a user takes within a product. It allows you to discover users’ digital footprints, analyze user flow and then identify improvement opportunities for the product, engage users and lift retention.
By Peter Curac-Dahl, Szymon Grzesiak in Analytics
Data analytics has many layers, from page views and bounce rates to time spent on-page. But aggregated data doesn’t capture the full image of your visitors’ activity. Whether you’re running a medium-size e-commerce site or a multinational enterprise, you want to learn how guests behave on your website. Are they reading the blog? Do they […]
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By Karolina Matuszewska in Analytics
Every time you release a new version of your software, your team gets pumped up. But there’s also anxiety about how your customers will react, whether they will find it helpful, and how it will impact their experience. You’ve invested a lot of effort and resources to make your app shine, and you expect that […]
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