Upselling is a sales technique that involves persuading customers to buy a more expensive or premium version of the product or service they are considering.

The focus of upselling is to increase the average transaction value by convincing customers to opt for higher-priced options or additional features. For example, if a customer is interested in purchasing a basic smartphone, an upselling opportunity could involve recommending a higher-end model with better specifications or additional accessories.

You might also like:


  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

    Read more

  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

    Read more