Back to all glossary articles

Opt-in

Opt-in is a term related to data privacy. It means a permission given to marketers or data to use the information about the user or perform other marketing activities.

Opt-in is a legal marketing approach when a marketer asks for users’ permission in order to send them promotional content. Opt-in can be full or partial, which means the user can agree to all or just some marketing activities.

Under GDPR , companies are required to ask for consent for sending any advertising messages unless they are processing personal data on the basis of legitimate interest.

Here’s an example of an opt-in placed on the Piwik PRO website – an additional checkbox in a download form:

More about opt-in on Piwik PRO blog:

  • 4 ways to make your analytics HIPAA-compliant: Implementation guide

    Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.

  • Is Google Analytics HIPAA-compliant?

    If you use Google Analytics or similar software, you’re likely already optimizing your website to serve your customers better. But what about Google Analytics and HIPAA compliance? In short – if you’re a HIPAA-covered entity, using GA4 puts you at serious risk of a HIPAA breach. Google states that Google Analytics doesn’t satisfy HIPAA requirements. And…

Other definitions

Recent posts from Piwik PRO blog