This is a mechanism that provides users with an option to withdraw their Consent to receiving marketing information or using personal or non-personal data.
More about Opt-out mechanism on Piwik PRO help center and the blog:
Opt-out
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Five things every marketer should know about web analytics in 2026
Web analytics is changing fast. AI is moving from buzzword to actual business impact, privacy rules keep shifting on both sides of the Atlantic, and marketing teams are rethinking their tool stacks. What does this mean for analytics strategy in 2026? We asked industry experts to share their predictions.
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First-party analytics without consent: Your Digital Omnibus compliance guide
The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.
Other definitions
Recent posts from Piwik PRO blog
- Five things every marketer should know about web analytics in 2026
- First-party analytics without consent: Your Digital Omnibus compliance guide
- University website personalization: First-party data strategies for student recruitment and retention
- Digital marketing in the energy sector: Key challenges and fixes
- From Customer Data Platform to Data Activation: Why we’re evolving our approach
- Life after GA4: Why EU organizations are going local
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- The combined benefits of using Piwik PRO and Cookie Information Consent Management Platform