Privacy Shield was a data protection agreement meant to secure the transfer of personal data from the EU and Switzerland to the US.
Privacy Shield was set to replace Safe Harbor, invalidated by the Court of Justice of the European Union (CJEU) in October 2015. The updated agreement was intended to protect European residents’ rights effectively, ensure an appropriate security level for processing personal data, and enable seamless data and market exchange between the EU and the US.
However, on July 16, 2020, the CJEU invalidated the Privacy Shield in a decision known as the Schrems II ruling. The court stated that sending personal data from the EU to the US is unlawful if companies can’t guarantee it will be kept from US intelligence. As a result, Privacy Shield is no longer a valid legal basis for EU-US data transfers.
On July 10, 2023 European Commission adopted a new adequacy decision – the EU-US Data Privacy Framework, also known as Privacy Shield 2.0.
Check out our blog posts on Privacy Shield:
Privacy Shield
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Norwegian DPA warns against EU-US data transfers – what it means for your website analytics
If your company relies on Google Analytics or other US-based analytics tools, you may soon be putting your data compliance at risk. In February 2025, Norway’s Data Protection Authority (Datatilsynet) issued new guidance on data transfers to the United States, highlighting growing concerns about the legal framework supporting these transfers – the EU-US Data Transfer…
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25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data
Organizations are becoming more and more aware of data-driven strategies, so understanding the complexities surrounding data quality, privacy, and technological advancements becomes crucial for their future success. They also need to rely on new tools, often supported by AI, to adapt to changes in the digital analytics field. Dive into the fourth and final episode…
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Recent posts from Piwik PRO blog
- Norwegian DPA warns against EU-US data transfers – what it means for your website analytics
- 25 years of digital analytics with Brian Clifton: The real challenge for the future is to make sense of data
- Is Google Analytics HIPAA-compliant?
- Everything you need to know about the New York Health Information Privacy Act (NYHIPA)
- Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take
- Customer Data Platform is now available for all Piwik PRO users
- Unlock the power of customer data: A Piwik PRO data activation playbook
- Server-side tagging use cases: How can you benefit from data stream consolidation