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Tag management is a system used in online marketing to automate the process of creating, setting up and running tags.
A tag manager can be used to install tracking codes or Conversion pixels on websites and mobile apps without having to directly edit the source code. This allows user tracking to be implemented with minimum involvement of the IT department.
Comparison of 6 tag managers – 70 factors from tag types to privacy
More about tag manager on Piwik PRO blog:
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As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…
