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Tag management is a system used in online marketing to automate the process of creating, setting up and running tags.
A tag manager can be used to install tracking codes or Conversion pixels on websites and mobile apps without having to directly edit the source code. This allows user tracking to be implemented with minimum involvement of the IT department.
Comparison of 6 tag managers – 70 factors from tag types to privacy
More about tag manager on Piwik PRO blog:
If you’re using Piwik PRO for privacy-friendly analytics, you’re already ahead in responsible data practices. But if you’re still relying on a basic consent manager, you could be missing opportunities to improve compliance, capture better data, and simplify your team’s workload. That’s where the combination of Piwik PRO and Cookie Information CMP comes in. This…
As digital privacy regulations tighten and performance expectations rise, organizations are rethinking how and where their analytics data is hosted. Data centers play a central role in this shift, providing the infrastructure that powers secure, compliant and high-performance analytics solutions across the globe. Piwik PRO makes it easy to align your data strategy with local…
