A method that allows you to compile user’s data across multiple devices and browsers. Usually this requires users to log in to a website. Users with login information are assigned a User ID. Anytime they login, regardless of device/browser, the data collected is assigned to their User ID.
One of the main goals of the public sector institutions has always been to be transparent and give citizens consistent access to public services and information. At the same time, it's necessary to optimize costs, improve efficiency and better allocate resources.What has changed is that now institutions deal with many of these tasks through websites […]
Google Analytics is the top player when it comes to tracking website visitors, no one argues with that. The value of the platform is reflected in its popularity, which is why it’s the market leader boasting an 84.1% share. That’s a strong argument. Even though some consider Google Analytics the standard, there are reasons to […]