User experience (UX)

User experience (UX) is a person’s impression, emotions and experience when they interact with a product or service. UX plays a vital role in product, web, app and software design across different industries.

Organizations that want to improve user experience first need to understand user needs, what they value but also what users want to achieve with a product or service.

In digital marketing UX includes numerous strategies and tools that design user-oriented product or service. With the right experience marketers can increase the number of purchases, sign-ups, and subscriptions.

One of the ways to improve user experience in digital marketing is using customized content. Personalized content increases the likelihood of further Conversions and can strengthen brand loyalty.

Read more about user experience on the Piwik PRO blog: