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User experience (UX)

User experience (UX) is a person’s impression, emotions and experience when they interact with a product or service. UX plays a vital role in product, web, app and software design across different industries.

Organizations that want to improve user experience first need to understand user needs, what they value but also what users want to achieve with a product or service.

In digital marketing UX includes numerous strategies and tools that design user-oriented product or service. With the right experience marketers can increase the number of purchases, sign-ups, and subscriptions.

One of the ways to improve user experience in digital marketing is using customized content. Personalized content increases the likelihood of further Conversion s and can strengthen brand loyalty.

Read more about user experience on the Piwik PRO blog:

  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

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  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

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