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Zero cookie load

Zero cookie load is a requirement imposed by some legal jurisdictions indicating that no tags, Cookies , scripts, or trackers can run before you obtain valid user Consent . As a result, no user can be tracked by default. The only exception concerns cookies required for your website to load.

Zero cookie load is the strictest level of consent that regulators can mandate organizations to comply with. Other options include explicit or implied consent.

By enabling zero cookie load, you can comply with strict regulations such as:

  • What is considered protected health information (PHI) under HIPAA? A guide for healthcare marketers

    Quick summary What PHI is: Any individually identifiable health information created, received, maintained, or transmitted by a covered entity or its business associates Who it applies to: Healthcare providers, health plans, healthcare clearinghouses, and their business associates Why it matters for marketing: Marketing tools that collect or transmit PHI without a BAA create HIPAA compliance…

  • We checked 59 hospital websites. 73% kept tracking visitors after opt-out.

    A new study by Piwik PRO and Verified Data scanned 59 major US hospital and clinic websites for tracking and data compliance. The findings show just how common it is for major US healthcare websites to run marketing tools that weren’t built for a regulated environment. What we actually found Across the 59 scanned sites,…

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