My account
A Key Performance Indicator (KPI) is a key measurement that can be used to measure the success or performance of, for example, an advertising campaign. KPIs are set as targets.
Some examples of KPIs in online marketing:
Find more information about the topic on Piwik PRO blog:
Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors.
Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…
