The freemium model is a business strategy offering free basic services or products while charging for premium features or additional functionalities. This approach allows companies to attract a large user base thanks to free access to essential features. The end goal is to convert some of these users into paying customers by offering enhanced product capabilities. This strategy enables businesses to increase market revenue while monetizing through upselling opportunities.

Check our offer for Piwik PRO Analytics Suite freemium model.


  • Customer Data Platform is now available for all Piwik PRO users

    The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs.  With Piwik PRO Core, you can use an all-in-one integrated data…

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  • Unlock the power of customer data: A Piwik PRO data activation playbook

    Discover our data activation playbook and learn how to make your customer data work for you with Piwik PRO’s Customer Data Platform (CDP). Explore real-life use cases crafted by industry experts, including Juliana Jackson, Arpit Choudhury, Glenn Vanderlinden, and Michał Idziak, and see how to apply customer data to drive personalized experiences and effective marketing…

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