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Freemium model

The freemium model is a business strategy offering free basic services or products while charging for premium features or additional functionalities. This approach allows companies to attract a large user base thanks to free access to essential features. The end goal is to convert some of these users into paying customers by offering enhanced product capabilities. This strategy enables businesses to increase market revenue while monetizing through upselling opportunities.

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  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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