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Freemium model

The freemium model is a business strategy offering free basic services or products while charging for premium features or additional functionalities. This approach allows companies to attract a large user base thanks to free access to essential features. The end goal is to convert some of these users into paying customers by offering enhanced product capabilities. This strategy enables businesses to increase market revenue while monetizing through upselling opportunities.

Check our offer for Piwik PRO Analytics Suite freemium model.

  • What is considered protected health information (PHI) under HIPAA? A guide for healthcare marketers

    Quick summary What PHI is: Any individually identifiable health information created, received, maintained, or transmitted by a covered entity or its business associates Who it applies to: Healthcare providers, health plans, healthcare clearinghouses, and their business associates Why it matters for marketing: Marketing tools that collect or transmit PHI without a BAA create HIPAA compliance…

  • We checked 59 hospital websites. 73% kept tracking visitors after opt-out.

    A new study by Piwik PRO and Verified Data scanned 59 major US hospital and clinic websites for tracking and data compliance. The findings show just how common it is for major US healthcare websites to run marketing tools that weren’t built for a regulated environment. What we actually found Across the 59 scanned sites,…

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