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An iframe (inline frame) is an HTML element that loads another HTML page within the document. Essentially, it shows content from another website within the page in question. Iframes are commonly used to embed YouTube videos, Google Maps content, or ads.
From a Data privacy perspective, it’s worth noting that iframes can collect Visitor data while loading content from another site. To respect their privacy, you should only show content in iframes to visitors who give valid Consent .
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…
