An iframe (inline frame) is an HTML element that loads another HTML page within the document. Essentially, it shows content from another website within the page in question. Iframes are commonly used to embed YouTube videos, Google Maps content, or ads.

From a Data privacy perspective, it’s worth noting that iframes can collect Visitor data while loading content from another site. To respect their privacy, you should only show content in iframes to visitors who give valid Consent .


  • What is protected health information (PHI)? A guide for healthcare marketers

    Quick summary What PHI is: Any individually identifiable health information created, received, maintained, or transmitted by a covered entity or its business associates Who it applies to: Healthcare providers, health plans, healthcare clearinghouses, and their business associates Why it matters for marketing: Marketing tools that collect or transmit PHI without a BAA create HIPAA compliance…

  • We checked 59 hospital websites. 73% kept tracking visitors after opt-out.

    A new study by Piwik PRO and Verified Data scanned 59 major US hospital and clinic websites for tracking and data compliance. The findings show just how common it is for major US healthcare websites to run marketing tools that weren’t built for a regulated environment. What we actually found Across the 59 scanned sites,…