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Landing page

Landing pages, also called “lead capture pages”, are web pages designed with a Conversion goal in mind. On those pages you provide a visitor with an offer, for instance an ebook or any other source that brings value to the visitor, in exchange for information about the visitor.

Landing pages can be optimized for a campaign or search for a target audience and may, for instance, include special offers. It’s good practice to strip the page down and focus the visitor’s attention on the desired action such as form submission.

Readon more on landing pages on the Piwik PRO blog:

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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