A lead is a person who provides information about themselves by filling out a webform or in any other way and has previously become aware of a company’s products or services.
Becoming a lead is the first step in the Customer lifecycle journey. Later in cycle leads get qualified, first by marketing team Marketing qualified lead ) then by sales team and if there is expressed interest they are presented with the offer.
Leads are stored in the CRM and their profiles can be extended with for example analytical data from Web analytics .
Read more about building rich profiles to improve your marketing efforts in: Single customer view (SCV): what is it and how does it work?
Lead
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Life after GA4: Why EU organizations are going local
When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…
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Telehealth analytics: Optimizing virtual care experiences in a HIPAA-compliant way
As patients increasingly turn to digital platforms for medical care, healthcare organizations must understand user behavior and tailor their responses to meet these expectations. Patients want flexible, digital-first options, while providers seek to optimize efficiency, reduce costs, and expand care to more people.
Other definitions
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