A lead is a person who provides information about themselves by filling out a webform or in any other way and has previously become aware of a company’s products or services.

Becoming a lead is the first step in the Customer lifecycle journey. Later in cycle leads get qualified, first by marketing team Marketing qualified lead ) then by sales team and if there is expressed interest they are presented with the offer.

Leads are stored in the CRM and their profiles can be extended with for example analytical data from Web analytics .

Read more about building rich profiles to improve your marketing efforts in: Single customer view (SCV): what is it and how does it work?


  • Data centers in the UAE: Powering the region’s digital transformation

    The United Arab Emirates (UAE) has become a key hub for data centers in the Middle East, driven by rapid digital transformation, progressive government initiatives, and rising demand for cloud computing and data sovereignty. As public and private organizations accelerate their digital strategies, reliable, secure, and scalable hosting solutions are essential to supporting innovation and…

  • A review of HIPAA-compliant analytics platforms

    As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…