Back to all glossary articles

Lead

A lead is a person who provides information about themselves by filling out a webform or in any other way and has previously become aware of a company’s products or services.

Becoming a lead is the first step in the Customer lifecycle journey. Later in cycle leads get qualified, first by marketing team Marketing qualified lead ) then by sales team and if there is expressed interest they are presented with the offer.

Leads are stored in the CRM and their profiles can be extended with for example analytical data from Web analytics .

Read more about building rich profiles to improve your marketing efforts in: Single customer view (SCV): what is it and how does it work?

  • Privacy by design in practice: How “just enough” data beats “just in case” collection

    While collecting more data “just in case” feels safer, according to Matt Gershoff, it’s also one of the biggest sources of unnecessary compliance risk, analytical noise, and wasted organizational resources in the analytics industry today. His approach of “just enough” data collection is more intentional, more aligned with privacy regulation, and often more analytically effective.

  • 4 ways to make your analytics HIPAA-compliant: Implementation guide

    Healthcare organizations have four main approaches to achieving HIPAA-compliant analytics. Each has different trade-offs in cost, technical complexity, and analytics capabilities. This guide compares all four implementation methods – from using Google Analytics with workarounds to deploying fully HIPAA-compliant analytics platforms – so you can choose the right approach for your organization’s needs and resources.

Other definitions

Recent posts from Piwik PRO blog