Web Analytics

Web Analytics, a subset of Digital Analytics, includes the analysis of previously collected digital data that allows us to understand how website users behave (desktop and mobile).

Analysis, visualization and interpretation make it possible to understand how websites are used and which Click Path users have previously taken.

The data enables marketers to personalize content, optimize the User Experience, and track the performance of individual pages, websites, and Landing pages.


Free Comparison Of 5 Leading Enterprise-Ready Web Analytics Toolss
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Read more about Web Analytics on Piwik PRO Blog: https://piwik.pro/blog/category/analytics/

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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