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Web analytics

Web analytics comprises of different methods to collect and analyze data to improve the online presence of your business. Web analytics enables you to observe and understand your users behavior, spot trends and patterns on- and off-site.

With web analysis you find out where your customers come from (click path), or measure the effectiveness of your campaigns and site performance. For instance, bounce rate may signal that the site doesn’t interest visitors. On the other hand, a high conversion rate shows you the best performing content.

Based on this data, draw up a marketing strategy that fits your bill. Personalize content, optimize user experience and track the performance of individual pages such as blog posts and landing pages.

Comparison of the 5 leading enterprise-ready web analytics vendors

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Read more about web analytics on the Piwik PRO blog:

  • Server-side tagging use cases: How can you benefit from data stream consolidation

    Data stream consolidation is one of the key features of server-side tagging. It involves taking one incoming data stream, such as GA4, Piwik PRO, Stape, or others, and distributing it to many outputs. Instead of sending the same event to different vendors – for example, when a customer adds an item to a cart –…

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  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

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