Web Analytics

Web Analytics, a subset of Digital Analytics, includes the analysis of previously collected digital data that allows us to understand how website users behave (desktop and mobile).

Analysis, visualization and interpretation make it possible to understand how websites are used and which Click Path users have previously taken.

The data enables marketers to personalize content, optimize the User Experience, and track the performance of individual pages, websites, and Landing pages.


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Read more about Web Analytics on Piwik PRO Blog: https://piwik.pro/blog/category/analytics/

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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