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Web analytics

Web analytics comprises of different methods to collect and analyze data to improve the online presence of your business. Web analytics enables you to observe and understand your users behavior, spot trends and patterns on- and off-site.

With web analysis you find out where your customers come from (click path), or measure the effectiveness of your campaigns and site performance. For instance, bounce rate may signal that the site doesn’t interest visitors. On the other hand, a high conversion rate shows you the best performing content.

Based on this data, draw up a marketing strategy that fits your bill. Personalize content, optimize user experience and track the performance of individual pages such as blog posts and landing pages.

Comparison of the 5 leading enterprise-ready web analytics vendors

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Read more about web analytics on the Piwik PRO blog:

  • EU-US data transfers uncertainties: How an EU-based analytics platform can improve your marketing performance

    European digital marketers are facing unprecedented levels of disruption. Increasing regulatory scrutiny and growing doubts about the legality of EU-US data transfers demand an urgent reassessment of your tech stack. In the very near future, relying on US-based analytics and consent platforms will expose your organization to operational, legal, and financial risks that can no…

  • HIPAA, marketing and advertising: How to run compliant campaigns in healthcare

    Healthcare organizations deal with tons of sensitive information concerning people’s health. It needs to be handled with proper care. In the US, safe parameters for using this kind of data in different contexts, including marketing, are set by HIPAA. Unfortunately, many companies are still unaware of the provisions of the law and the potential consequences…

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