Web Analytics

Web Analytics, a subset of Digital Analytics, includes the analysis of previously collected digital data that allows us to understand how website users behave (desktop and mobile).

Analysis, visualization and interpretation make it possible to understand how websites are used and which Click Path users have previously taken.

The data enables marketers to personalize content, optimize the User Experience, and track the performance of individual pages, websites, and Landing pages.


Free Comparison Of 5 Leading Enterprise-Ready Web Analytics Toolss
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Read more about Web Analytics on Piwik PRO Blog: https://piwik.pro/blog/category/analytics/