Web Analytics

Web Analytics, a subset of Digital Analytics, includes the analysis of previously collected digital data that allows us to understand how website users behave (desktop and mobile).

Analysis, visualization and interpretation make it possible to understand how websites are used and which Click Path users have previously taken.

The data enables marketers to personalize content, optimize the User Experience, and track the performance of individual pages, websites, and Landing pages.


Free Comparison Of 5 Leading Enterprise-Ready Web Analytics Toolss
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Read more about Web Analytics on Piwik PRO Blog: https://piwik.pro/blog/category/analytics/

Tracking Marketing and SEO Campaign Performance with Piwik PRO

By Peter Curac-Dahl, Szymon Grzesiak in Analytics, Product Best Practices

Marketing campaigns and search engine optimization use high quality content that targets prospects and drives them towards conversion. Getting the attention of potential customers is a significant milestone, but tracking the performance of your marketing efforts and accurately attributing conversions is critical to manage and improve your campaigns in the long run. You’re falling short […]

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The New Piwik PRO Analytics Suite 10.0. - Create Reports Easier and Faster

By Karolina Matuszewska in News & Releases

A new month and a new release. We’re delighted to report the rollout of Piwik PRO Analytics Suite 10.0. As of October 17, 2019 all our customers will experience first-hand the full range of new features, upgrades, improvements and fixes we’ve brought to our product. Each update is the outcome of diligent work, meetings, discussions […]

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