Web Analytics

Web analytics is the measurement, collection and analysis of data to improve online presence. It lets you understand your user’s behaviour and increases the effectiveness of your website.

With web analysis you find out where your customers come from, where they arrive from (click path) and the bounce rate tells you if they like what they see and convert, which is shown in the conversion rate.

Based on this data, draw up a marketing strategy that fits your bill. Personalize content, optimize user experience and track the performance of individual pages such as blog posts and landing pages.

Free Comparison Of 5 Leading Enterprise-Ready Web Analytics Tools

Read more about web analytics on Piwik PRO blog: