Up to 95% of prospects on our website are not ready to speak with our sales tem. Lead nurturing empowers our B2B marketing to build vital relationships with these qualified prospects before passing them to sales. Lead nurturing is a process by which leads are tracked and developed into Marketing qualified lead s and then in to sales-qualified leads. Meaning that they are ready and worthy of a salesperson’s time.
Lead nurturing involves sending triggered, targeted messages to prospects based on behavior, as well as educating and pre-selling prospects with personalized communications. Lead nurturing starts once a company has a potential client’s contact information and can personalize communication with him or her.
Lead nurturing
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A review of HIPAA-compliant analytics platforms
As a healthcare organization subject to HIPAA, you’re walking a fine line when trying to improve the patient experience and ensure your activities are HIPAA-compliant. Vendors have been adjusting to the shifting privacy-oriented analytics landscape and their clients’ expectations. Many of them change their offers accordingly. At the same time, the dominant analytics vendors are…
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Piwik PRO expands global hosting options with new data center in the UAE
Piwik PRO remains committed to delivering flexible, secure, and regionally focused hosting solutions for businesses around the world. We’re pleased to announce the launch of our new data center in the UAE North, hosted on Microsoft Azure. This latest addition complements our existing location in Hong Kong, expanding our global hosting footprint and offering organizations…
Other definitions
Recent posts from Piwik PRO blog
- A review of HIPAA-compliant analytics platforms
- Piwik PRO expands global hosting options with new data center in the UAE
- HIPAA-compliant analytics in 2025: Your complete vendor comparison and selection guide
- Introducing new pricing: More analytics value and privacy compliance as you grow
- The comparison of 9 HIPAA-compliant web analytics platforms
- EU hosting vs. EU sovereignty: Why the difference matters for privacy-first analytics
- Why Shopify stores need privacy-compliant analytics
- Piwik PRO vs. Google Analytics for Shopify: A comparison