Up to 95% of prospects on our website are not ready to speak with our sales tem. Lead nurturing empowers our B2B marketing to build vital relationships with these qualified prospects before passing them to sales. Lead nurturing is a process by which leads are tracked and developed into Marketing qualified lead s and then in to sales-qualified leads. Meaning that they are ready and worthy of a salesperson’s time.

Lead nurturing involves sending triggered, targeted messages to prospects based on behavior, as well as educating and pre-selling prospects with personalized communications. Lead nurturing starts once a company has a potential client’s contact information and can personalize communication with him or her.


  • Introducing new pricing: More analytics value and privacy compliance as you grow

    Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities.  To meet these evolving needs, we’re excited to share some important updates about our platform. Over…

  • The comparison of 9 HIPAA-compliant web analytics platforms

    Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater.  Choosing a platform that doesn’t match your needs or available resources can put…