Log analytics, one of the earliest methods for server-side tracking, involves analyzing log data from your website. By using specialized software, you can import server-side logs from your web server to retrieve records that match specific criteria, helping you identify trends and analyze patterns in user behavior.
However, the information collected through server logs is more limited compared to client-side JavaScript data. Server logs don’t capture details like browser plugins, screen resolutions, or page titles, which can be valuable for analysis. Additionally, identifying visitors is more challenging because server logs don’t store information about cookies set in the user’s browser.
Lastly, maintaining log analytics is more difficult compared to newer methods like client-side and server-side tracking. Because of these challenges, log analytics is typically used by institutions that, for various reasons, cannot utilize the more convenient tracking technologies.
To learn more about data tracking methods in analytics, read this post: Server-side tracking and server-side tagging: The complete guide.
Log analytics
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Introducing new pricing: More analytics value and privacy compliance as you grow
Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities. To meet these evolving needs, we’re excited to share some important updates about our platform. Over…
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The comparison of 9 HIPAA-compliant web analytics platforms
Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater. Choosing a platform that doesn’t match your needs or available resources can put…
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