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A popular form of marketing in ecommerce, retention marketing focuses on keeping existing customers, not only gaining new ones. By driving customer engagement existing customers are more likely to become repeat customers. To get more details on tools and tips that help you retain customers, read our posts:
Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.
When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…
