Referral / referrer

Referrals in Web analytics are sites that brought (referred) people to your site via link. Referrer report gives you information where do your visitors come from, what are your traffic sources.

We can divide referrers into 4 groups:

  • Direct entry – all visits created by direct visit, or when info about real referrer is missed because any reason
  • Websites – referrals from others websites
  • Campaigns – referrals from others websites but with tagging parameters
  • Search engines – entries from Google, Bing, DuckDuckGo etc.

More about referrers on the Piwik PRO blog:

More about referrals on the Piwik PRO help center:Website & social report

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How to migrate to a new analytics platform: The ultimate guide

Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]

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70-point comparison of 7 tag managers

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