Referral / referrer

Referrals in Web analytics are sites that brought (referred) people to your site via link. Referrer report gives you information where do your visitors come from, what are your traffic sources.

We can divide referrers into 4 groups:

  • Direct entry – all visits created by direct visit, or when info about real referrer is missed because any reason
  • Websites – referrals from others websites
  • Campaigns – referrals from others websites but with tagging parameters
  • Search engines – entries from Google, Bing, DuckDuckGo etc.

More about referrers on the Piwik PRO blog:

More about referrals on the Piwik PRO help center:Website & social report

PHI and PII

March 9, 2023

PHI and PII: How they impact HIPAA compliance and your marketing strategy

Disclaimer: This blog post is not legal advice. Piwik PRO provides privacy-friendly analytics software, but doesn’t provide legal consultancy. If you’d like to make sure that you comply with HIPAA guidelines, we encourage you to consult an attorney. Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions […]

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March 3, 2023

Data flow in an analytics platform: How to set up your data collection and analysis process

Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a […]

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Other definitions

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