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Retargeting / remarketing

Retargeting, also known as remarketing, displays personalized ads in online advertising campaigns. It engages users after they’ve bounced from your website and is based on their behavior, displayed during their visit.

By collecting data about the sites they’ve visited, actions they’ve performed and events they’ve triggered, you are able to create audiences/segments based on these and personalize the content.

The goal is to reach users, who haven’t performed desired actions and generate more Conversion s, thus improve the Conversion rate .

More about retargeting on the Piwik PRO blog:

  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

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  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

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