Retargeting, also known as remarketing, displays personalized ads in online advertising campaigns. It engages users after they’ve bounced from your website and is based on their behavior, displayed during their visit.
By collecting data about the sites they’ve visited, actions they’ve performed and events they’ve triggered, you are able to create audiences/segments based on these and personalize the content.
The goal is to reach users, who haven’t performed desired actions and generate more Conversions, thus improve the Conversion rate.
Changing analytics platforms is difficult. Even when organizations don’t feel like they are getting value from their current analytics, they tend to keep it because switching to a new one often includes the following: Reimplementation – implementing a new analytics tool typically requires retagging your website or mobile app.Retraining – switching to a new digital […]