Retargeting / Remarketing

Retargeting (also known as remarketing) is a method of displaying personalized ads to audiences based on specific activities which they’ve performed (in most cases visiting specific pages, and/or not visiting other pages).

Retargeting allows is to display highly tailored messaging to users who haven’t performed desired actions. The goal of remarketing is to generate more Conversions and improve Conversion Rate.

More about Retargeting on Piwik PRO Blog:

Web Analytics for Remarketing – 4 Key Steps to Follow Off and On-site

On-Site Retargeting Strategy: The Essential Checklist

Google Chrome Will Wipe out Third-Party Cookies. What’s Next?

By Karolina Matuszewska in Analytics, Data Privacy & Security

At the beginning of 2020, Google caused quite a stir with its initiative to stop supporting third-party cookies. Justin Schuh, director of Chrome engineering, explains that move should make it possible to “sustain a healthy, ad-supported web.” Third-party cookies are a powerhouse of digital advertising as they let marketers track site visitors across cyberspace. The […]

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User Management in Piwik PRO

By Karolina Matuszewska, Szymon Grzesiak in Use cases

Whether it’s your website, your analytics tool, or your marketing platform, they all hold valuable information - your data. And that data demands special treatment, namely security. But protecting data is about more than just secure storage and safeguarded servers. It also means managing access, making decisions about who can see or edit certain reports […]

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