Retargeting / Remarketing

Retargeting (also known as remarketing) is a method of displaying personalized ads to audiences based on specific activities which they’ve performed (in most cases visiting specific pages, and/or not visiting other pages).

Retargeting allows is to display highly tailored messaging to users who haven’t performed desired actions. The goal of remarketing is to generate more Conversions and improve Conversion Rate.

More about Retargeting on Piwik PRO Blog:

Web Analytics for Remarketing – 4 Key Steps to Follow Off and On-site

On-Site Retargeting Strategy: The Essential Checklist

The CJEU Sheds More Light on Trackers and Consent Requirements

By Karolina Matuszewska in Analytics, Data Privacy & Security, GDPR

This year, the Court of Justice of the European Union (CJEU) has issued two crucial rulings on consent requirements regarding cookie compliance, under General Data Protection Regulation (GDPR), ePrivacy Directive 2002/58/EC (ePrivacy Directive also known as Cookie Directive) and Directive 95/46/EC (Data Protection Directive). They highlight that the use of pre-ticked boxes on websites to […]

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Let’s meet at the Customer Data Platform Conference in Utrecht, Netherlands!

By Karolina Lubowicka in News & Releases

Customer Data Platforms are beyond the hype. According to Grand View Research, the global CDP market was valued at USD 730.1 million in 2018 and is expected to grow by 27.5% from 2019 to 2025. However, we feel that there’s still a lot to be said when it comes to the possibilities offered by this […]

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