Retargeting / Remarketing

Retargeting (also known as remarketing) is a method of displaying personalized ads to audiences based on specific activities which they’ve performed (in most cases visiting specific pages, and/or not visiting other pages).

Retargeting allows is to display highly tailored messaging to users who haven’t performed desired actions. The goal of remarketing is to generate more Conversions and improve Conversion Rate.

More about Retargeting on Piwik PRO Blog:

Web Analytics for Remarketing – 4 Key Steps to Follow Off and On-site

On-Site Retargeting Strategy: The Essential Checklist

How to Use Data Visualization in Web Analytics

By Karolina Matuszewska in Analytics

If you operate within the digital ecosystem, then you know that useful data is data that tells a story. It’s not only about collecting lots of it, but getting the right data and letting it paint its picture. For many marketers and analysts, this remains unfamiliar territory. This is where data visualization comes in. Put it […]

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User ID Analytics Overtakes Cookies in Accurate Customer Tracking

By Peter Curac-Dahl, Marek Juszczyński in Analytics

Web analytics is all about tracking user behavior to better understand it and make converting easier. New technologies are constantly being produced that make it easier to get a fuller picture of user behaviour. In this post we’ll talk about one of these very technologies: user ID analytics. We’ll also discuss how it’s breaking through […]

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