Retargeting / Remarketing

Retargeting (also known as remarketing) is a method of displaying personalized ads to audiences based on specific activities which they’ve performed (in most cases visiting specific pages, and/or not visiting other pages).

Retargeting allows is to display highly tailored messaging to users who haven’t performed desired actions. The goal of remarketing is to generate more Conversions and improve Conversion Rate.

More about Retargeting on Piwik PRO Blog:

Web Analytics for Remarketing – 4 Key Steps to Follow Off and On-site

On-Site Retargeting Strategy: The Essential Checklist

How to Achieve Fuller and Deeper Insights With Piwik PRO Analytics Dashboards

By Karolina Matuszewska, Szymon Grzesiak in Analytics

The wealth of data organizations generate today can make you giddy, not to mention the fact that gaining any insights out of it becomes more and more challenging. The rescue comes from analytics dashboards, providing marketers and analysts with real-time results and value from the information you gather. Dashboards, as collections of widgets that visualize […]

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What Is Second-Party Data and How Can It Improve Your Marketing Tactics?

By Karolina Matuszewska in Analytics

No matter what your industry, you know that in the modern digital landscape data is the fuel powering your organization. It’s hard to imagine running a business without it. And while it comes in different shapes and sizes, first-party data takes center stage. This comes as no surprise when considering that it’s the most accurate, […]

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