Retargeting / remarketing

Retargeting (also known as remarketing) is a method of displaying personalized ads to audiences based on specific activities which they’ve performed (in most cases visiting specific pages, and/or not visiting other pages).

Retargeting allows is to display highly tailored messaging to users who haven’t performed desired actions. The goal of remarketing is to generate more Conversions and improve Conversion rate.

More about retargeting on Piwik PRO Blog:

Web Analytics for Remarketing – 4 Key Steps to Follow Off and On-site

On-Site Retargeting Strategy: The Essential Checklist