Raw data is unstructured and unformatted data that comes directly from a source. You can have it in different formats, be it files, visual images, figures, database records or any other digital data. Raw data is unprocessed, not “trimmed”, unlike the aggregated data that is presented in a summarized format and limits your analytical capabilities.

Applying raw data for analysis lets you make more advanced and accurate evaluations. Exporting raw from a web analytics platform grants you the possibility to utilize it in other tools and conduct further analysis.

To learn more about raw data used in analyses, read our posts:

• Raw data and sampled data: How to ensure accurate data
• How to analyze multi-channel attribution in affiliate marketing using raw data