Raw data analysis

Raw data is unstructured and unformatted data that comes directly from a source. It can be in different formats, such as files, visual images, figures, database records or any other digital data. Raw data is unprocessed, not “trimmed”, unlike aggregated data, which is presented in a summarized format and limits your analytical capabilities.

Applying raw data for analysis lets you make more advanced and accurate evaluations. Exporting raw data from a web analytics platform allows you to utilize it in other tools and conduct further analysis.

To learn more about raw data in analytics, read our posts:

• How to use raw data in web analytics
• Raw data and sampled data: How to ensure accurate data
• How to analyze multi-channel attribution in affiliate marketing using raw data