Return on investment (ROI)

Return on investment it’s an important metric for your business that tells you how much you’ve gained (positive ROI) or lost (negative ROI) compared to the amount of money invested. ROI is usually displayed as a percentage or a ratio, and you calculate it by dividing the gain/net benefits earned by the cost you paid.

Source: corporatefinanceinstitute.com

Check out our tools:
Web Analytics ROI Calculator
Tag Manager – Benefits Calculator