Upselling is a sales technique that involves persuading customers to buy a more expensive or premium version of the product or service they are considering.
The focus of upselling is to increase the average transaction value by convincing customers to opt for higher-priced options or additional features. For example, if a customer is interested in purchasing a basic smartphone, an upselling opportunity could involve recommending a higher-end model with better specifications or additional accessories.
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Upselling
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What is protected health information (PHI)? A guide for healthcare marketers
Quick summary What PHI is: Any individually identifiable health information created, received, maintained, or transmitted by a covered entity or its business associates Who it applies to: Healthcare providers, health plans, healthcare clearinghouses, and their business associates Why it matters for marketing: Marketing tools that collect or transmit PHI without a BAA create HIPAA compliance…
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We checked 59 hospital websites. 73% kept tracking visitors after opt-out.
A new study by Piwik PRO and Verified Data scanned 59 major US hospital and clinic websites for tracking and data compliance. The findings show just how common it is for major US healthcare websites to run marketing tools that weren’t built for a regulated environment. What we actually found Across the 59 scanned sites,…
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