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Web analytics

Web analytics comprises of different methods to collect and analyze data to improve the online presence of your business. Web analytics enables you to observe and understand your users behavior, spot trends and patterns on- and off-site.

With web analysis you find out where your customers come from (click path), or measure the effectiveness of your campaigns and site performance. For instance, bounce rate may signal that the site doesn’t interest visitors. On the other hand, a high conversion rate shows you the best performing content.

Based on this data, draw up a marketing strategy that fits your bill. Personalize content, optimize user experience and track the performance of individual pages such as blog posts and landing pages.

Comparison of the 5 leading enterprise-ready web analytics vendors

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Read more about web analytics on the Piwik PRO blog:

  • Unlocking the potential of digital analytics in finance and banking

    Banks must ensure that their digital platforms are user-friendly, offering features like easy account management, instant transactions, integrated banking services in mobile apps, responsive customer service through chatbots or other digital tools, and more. Enhancing the overall digital experience can significantly reduce the likelihood of customers switching to competitors. 

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  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

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