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Web analytics

Web analytics comprises of different methods to collect and analyze data to improve the online presence of your business. Web analytics enables you to observe and understand your users behavior, spot trends and patterns on- and off-site.

With web analysis you find out where your customers come from (click path), or measure the effectiveness of your campaigns and site performance. For instance, bounce rate may signal that the site doesn’t interest visitors. On the other hand, a high conversion rate shows you the best performing content.

Based on this data, draw up a marketing strategy that fits your bill. Personalize content, optimize user experience and track the performance of individual pages such as blog posts and landing pages.

Comparison of the 5 leading enterprise-ready web analytics vendors

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Read more about web analytics on the Piwik PRO blog:

  • Navigating the Norwegian E-Com Act 2025: How it Impacts Web Analytics and What Steps You Should Take

    The Norwegian Electronic Communications Act, commonly known as the E-Com Act, is a fundamental legislation governing electronic communications targeting Norwegian audiences.  As of January 1, 2025, significant amendments have been introduced, particularly concerning cookie guidelines and user data collection.  These changes aim to enhance user privacy and align Norway’s regulations with broader European standards, such…

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  • Customer Data Platform is now available for all Piwik PRO users

    The Core plan for Piwik PRO Analytics Suite now includes a Customer Data Platform (CDP). Our CDP is designed for businesses of all sizes, offering the opportunity to explore its capabilities without any initial investment and the flexibility to grow alongside your business needs.  With Piwik PRO Core, you can use an all-in-one integrated data…

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