Web analytics comprises of different methods to collect and analyze data to improve the online presence of your business. Web analytics enables you to observe and understand your users behavior, spot trends and patterns on- and off-site.

With web analysis you find out where your customers come from (click path), or measure the effectiveness of your campaigns and site performance. For instance, bounce rate may signal that the site doesn’t interest visitors. On the other hand, a high conversion rate shows you the best performing content.

Based on this data, draw up a marketing strategy that fits your bill. Personalize content, optimize user experience and track the performance of individual pages such as blog posts and landing pages.

Comparison of the 5 leading enterprise-ready web analytics vendors

Read more about web analytics on the Piwik PRO blog:


  • Introducing new pricing: More analytics value and privacy compliance as you grow

    Businesses have transformed the way they collect and utilize data. Modern organizations are seeking trusted datasets, full visibility into the customer journey, and ethical data collection, all within a seamless platform that offers comprehensive analytics and data activation capabilities.  To meet these evolving needs, we’re excited to share some important updates about our platform. Over…

  • The comparison of 9 HIPAA-compliant web analytics platforms

    Selecting a HIPAA-compliant web analytics platform is critical for any healthcare organization. With the increasing reliance on digital tools to improve patient care, streamline operations, and drive strategic decisions, the need to analyze web and patient data securely has never been greater.  Choosing a platform that doesn’t match your needs or available resources can put…