It’s a piece of software that helps organizations automate a part of collecting, processing and storing visitors’ consents and data subject requests. All that allows businesses to comply with various privacy laws such as the General Data Protection Regulation GDPR ), California Consumer Privacy Act (CCPA) or General Data Protection Law (LGPD), to name a few.


Consent managers enable site owners to inform visitors about the types of data they want to collect and ask them for permission. They also save all the consent decisions and allow the Data processor to view and manage Data subject requests in one place.

There are different types of consent managers:

  • A standalone consent manager
  • An integrated platform

Piwik PRO has an integrated consent management platform as one of the modules in the Analytics Suite. It collects Consent s of data subjects for processing Personal data . The consent manager works closely with the Piwik PRO Tag Manager and manages which categories of tags should be fired regarding the status of users’ consent.


Read more about consent managers:

Also, read more about privacy regulations worldwide and learn what actions you need to take to stay compliant with them:


  • How to use raw data in web analytics

    Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…

    Read more

  • Google Analytics 4 (GA4) problems: The state of GA4 4 months after UA sunset

    After numerous delays, the complete shutdown of Universal Analytics finally took place on July 1st, 2024, forcing users to swiftly transition to Google Analytics 4 to maintain data access and measurement capabilities. However, Google Analytics 4 (GA4) employs an entirely different measurement model than Universal Analytics. Although GA4 offers new features and approaches, a range…

    Read more