Affiliate marketing

An advertising model where a company (an advertiser) pays a commission to third-party publishers (affiliates) that drive visitors to the company’s website by merchandising a product or service. In this model an affiliate network plays the role of the intermediary that measures transactions and facilitates payments or other activities between advertisers and publishers.

The affiliate landscape employs different channels to market products, such as:

  • Social networks
  • Search engines
  • Digital banners
  • Blogs

The affiliate publisher is a website, usually with high traffic volume, which earns a commission when its visitor is redirected to an advertiser’s website and completes a transaction.

To get more information about the affiliate marketing, check out the Piwik PRO blog:

How to analyze multi-channel attribution in affiliate marketing using raw data


  • PHI and PII

    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

  • How can healthcare organizations benefit from using a customer data platform (CDP)

    Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…