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Affiliate marketing

An advertising model where a company (an advertiser) pays a commission to third-party publishers (affiliates) that drive visitors to the company’s website by merchandising a product or service. In this model an affiliate network plays the role of the intermediary that measures transactions and facilitates payments or other activities between advertisers and publishers.

The affiliate landscape employs different channels to market products, such as:

  • Social networks
  • Search engines
  • Digital banners
  • Blogs

The affiliate publisher is a website, usually with high traffic volume, which earns a commission when its visitor is redirected to an advertiser’s website and completes a transaction.

To get more information about the affiliate marketing, check out the Piwik PRO blog:

How to analyze multi-channel attribution in affiliate marketing using raw data

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Other definitions

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