Funnel analysis analyzes the chain of events leading to a conversion. Events within the funnel take place inside products, mobile apps, websites, emails, or other digital touchpoints.
Funnel analysis lets you understand user behaviors and the obstacles encountered throughout the customer journey. Then, you can improve the friction points to encourage customers down the funnel. Additionally, funnel analysis allows you to monitor your customers’ actions and behaviors, which helps you understand their intentions or motivations.
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