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Funnel analysis

Funnel analysis analyzes the chain of events leading to a conversion. Events within the funnel take place inside products, mobile apps, websites, emails, or other digital touchpoints.

Funnel analysis lets you understand user behaviors and the obstacles encountered throughout the customer journey. Then, you can improve the friction points to encourage customers down the funnel. Additionally, funnel analysis allows you to monitor your customers’ actions and behaviors, which helps you understand their intentions or motivations.

Read more here: Conversion funnel analysis: A step-by-step guide

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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