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GDPR

The GDPR (General Data Protection Regulation) entered into force on May 25, 2018. It is Europe’s digital privacy regulation. It states that companies have to obtain the consent of Data subject s to store and process users’ personal data.

The European Commission prepared the GDPR, which replaced the outdated 1995 European Data Protection Directive. The idea behind GDPR is to provide individuals with full control over their personal data. It aims to strengthen and unify the rules of data collection from individuals within the European Union.

In the GDPR era, Personal data is not only name, photo, address, phone number or email address. It also includes the following data:

  • Biometric and genetic data
  • Economic status
  • Cultural and social identity
  • IP address and geolocation
  • Device ID
  • Cookies
  • Pseudonymous data

Read more about Data controller s, Data processor s or Data processing agreement s.

Visit the Piwik PRO blog to dive deeper into GDPR-related articles.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

  • Digital marketing in the energy sector: Key challenges and fixes

    Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…

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