An open platform is a framework that allows developers to build applications or services using publicly available application programming interfaces (APIs) and tools. This approach fosters collaboration and innovation by enabling developers to integrate their solutions with existing systems seamlessly. Open platforms often create ecosystems where users can share resources, contribute to ongoing development, and enhance functionalities. This collaborative method can significantly improve user experiences and drive technological advancements. 

Read our articles to learn more about analytics in open platforms:


  • From Customer Data Platform to Data Activation: Why we’re evolving our approach

    Our Customer Data Platform module is now called Data Activation, reflecting a fundamental shift from data collection to outcome-driven action. We’re changing more than just a name – we’re refocusing on what truly matters: turning behavioral insights into immediate business results.

  • Life after GA4: Why EU organizations are going local

    When Universal Analytics was phased out in 2023, and GA4 rolled out with complexity, many European organisations were forced to rethink how they measure success. For more and more, the solution is clear: use analytics built for Europe, by Europe. Why sovereignty matters Data sovereignty isn’t just a buzzphrase. Under GDPR and the Schrems II…