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Open platform

An open platform is a framework that allows developers to build applications or services using publicly available application programming interfaces (APIs) and tools. This approach fosters collaboration and innovation by enabling developers to integrate their solutions with existing systems seamlessly. Open platforms often create ecosystems where users can share resources, contribute to ongoing development, and enhance functionalities. This collaborative method can significantly improve user experiences and drive technological advancements. 

Read our articles to learn more about analytics in open platforms:

  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.

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