An open platform is a framework that allows developers to build applications or services using publicly available application programming interfaces (APIs) and tools. This approach fosters collaboration and innovation by enabling developers to integrate their solutions with existing systems seamlessly. Open platforms often create ecosystems where users can share resources, contribute to ongoing development, and enhance functionalities. This collaborative method can significantly improve user experiences and drive technological advancements. 

Read our articles to learn more about analytics in open platforms:


  • PHI and PII

    PHI and PII: How they impact HIPAA compliance and your marketing strategy

    Personally identifiable information (PII) and protected health information (PHI) may seem similar. However, there are critical distinctions between the two. While PII is a catch-all term for any information that can be associated with an individual, PHI applies specifically to HIPAA-covered entities dealing with identifiable patient information. Keeping HIPAA compliant and protecting patient information requires…

  • How can healthcare organizations benefit from using a customer data platform (CDP)

    Like many industries, healthcare has been undergoing significant change and is under immense pressure. Patients expect personalized healthcare experiences, but are increasingly aware of their privacy rights and demand that their data is safe and not misused. Healthcare providers have been seeking ways to connect, scale, and leverage customer data more effectively to meet consumers’…