An open platform is a framework that allows developers to build applications or services using publicly available application programming interfaces (APIs) and tools. This approach fosters collaboration and innovation by enabling developers to integrate their solutions with existing systems seamlessly. Open platforms often create ecosystems where users can share resources, contribute to ongoing development, and enhance functionalities. This collaborative method can significantly improve user experiences and drive technological advancements. 

Read our articles to learn more about analytics in open platforms:


  • How can server-side tracking help your business?

    Alternatives to client-side tracking, such as server-side tracking, are becoming increasingly important in online marketing, especially as third-party cookies are gradually being phased out. Although Google has recently canceled its planned deprecation of third-party cookies, many browsers like Safari have already been blocking them since 2003. As a result, businesses seeking reliable and actionable information…

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  • How to use raw data in web analytics

    Raw data offers infinite potential as a resource, as it comes in diverse forms from a wide range of sources. While it is highly valuable, raw data can also be challenging to organize and understand. It takes time, resources, and technical expertise to draw actionable insights from it. Before organizations can harness the power of raw…

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