Organic traffic refers to visitors who land on your website from organic search results. You can increase the number of visits from search engines by improving your content’s ranking in relevant search results with SEO. You should aim to bring in visitors with specific intent and use for your content.
Organic traffic is a low-cost, scalable way to reach customers online. For quicker results but at a higher price, you can turn to paid traffic, which includes visits from clicks on PPC ads on the Search engine results page (SERP) .
Growth in the organic channel may take time and won’t always be easy, especially if you try to rank for competitive Keywords . On the other hand, you can drive new people to your site who haven’t heard about your brand before. You can put your content in front of huge numbers of people worldwide, build your brand’s credibility, and compete with related websites.
Organic traffic
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University website personalization: First-party data strategies for student recruitment and retention
University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.
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Digital marketing in the energy sector: Key challenges and fixes
Summary The European energy and utilities sector is changing quickly. Customers expect smooth digital experiences, personalized communication, and easy access to their data. At the same time, regulators continue to tighten privacy and security standards across the EU. For marketing teams, this creates a familiar dilemma – how to deliver relevant, data-driven experiences while staying…
Other definitions
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