Search engine results page (SERP)

What is SERP (search engine results page)?

A search engine results page (SERP) is where you find the results after searching on a search engine like Google, Yahoo, or Bing.

The highest-ranking search results are the most relevant or the ones that an organization or individual pays the search engine to place at the top of the results page. Search engine algorithms rank content on the page, making links less relevant as the reader moves down.

Search engines include the same standard features in their SERPs, such as the following:

  • A list of linked webpage titles or title tags.
  • URLs to each page listed.
  • A brief description of each webpage is called the meta description.
  • Images related to the search.
  • Advertisements.
  • A list of People Also Ask (PAA) questions includes user questions about a search term and quotes from search results pages answering those questions.

The SERPs have common features, but each is unique to the individual searching. A search engine’s SERPs are frequently customized based on a user’s location, search, and browser history.

Providers of search engines are constantly updating their algorithms to improve the results they provide, incorporate new technologies, and analyze new web pages.

Companies can monitor and improve their webpage performance in SERP using different tools, including Google Search Consols, SEMrush, Ahrefs, and analytics platforms Google Analytics and Piwik PRO.