A page view is an event type. It is used to create the page views metric, which is the total count of how many times a page or group of pages had the page view event triggered.

In Piwik PRO, a page view is triggered by default by our tracker on each browser reload. There is also an option for single-page applications (SPA), where the tracker uses renders of different views to trigger different kinds of page views in an interactive application.

Read more about tracking page views in SPAs here: 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide


  • first party data

    First-party analytics without consent: Your Digital Omnibus compliance guide

    The Digital Omnibus is the European Commission’s simplification initiative to modernize the EU’s digital rulebook and reduce consent fatigue. The framework would enable first-party analytics without consent when specific criteria are met, ending years of uncertainty about the use of legitimate interest for web statistics.

  • University website personalization: First-party data strategies for student recruitment and retention

    University websites receive millions of visits annually from diverse audiences – prospective students, admitted students weighing their options, current undergraduates, graduate students, parents, alumni, and faculty. Yet most institutions serve identical content to all these visitors, missing critical opportunities to engage each audience with relevant information.