Back to all glossary articles

Page view

A page view is an event type. It is used to create the page views metric, which is the total count of how many times a page or group of pages had the page view event triggered.

In Piwik PRO, a page view is triggered by default by our tracker on each browser reload. There is also an option for single-page applications (SPA), where the tracker uses renders of different views to trigger different kinds of page views in an interactive application.

Read more about tracking page views in SPAs here: 3 ways to track single-page applications (SPAs) with Tag Manager: a step-by-step guide

  • What is PII, non-PII, and personal data? [UPDATED]

    Personally identifiable information (PII) and personal data are two classifications of data that often confuse organizations that collect, store and analyze such data. Both terms cover common ground, classifying information that could reveal an individual’s identity directly or indirectly. PII is used in the US, but no specific legal document defines it. The legal system…

  • What is first-party data and how does it benefit your marketing strategy [Updated]

    First-party data is information a company collects directly from its customers through owned channels like websites, apps, transactions, and customer interactions. Unlike third-party data purchased from external sources, first-party data comes straight from your audience, making it more accurate, privacy-compliant, and valuable for personalized marketing. According to Acquia’s 2024 CX Trends Report, 93% of marketers…

Other definitions

Recent posts from Piwik PRO blog